Spring 2009: The Fashionable LEGO Marches On

(left to right) Balenciaga (Fall 2007), Marc Jacobs (Spring 2008)
Reyes (Spring 2009), and Voom by Joy Haan (Spring 2008)

Hinted at by Balenciaga and Jum Naoko in 2007, fueled by Marc Jacobs and Joy Haan in 2008, and re-invigorated by Reyes in 2009, the 'LEGO as fashion' phenom doesn't appear to be losing any steam. And with the proliferation of a new batch of LEGO accessories, the Danish-made toy trend doesn't appear to be on it's way out anytime soon, either.

Vogue Russia (June 2008)

According to Christa Mackey of Bella Online, the 'LEGO System of Play' came into being in 1955 with 28 different sets and 8 vehicles. But it wasn't until 1958 that the LEGOs we know and love were invented and patented. Fifty years later, it's Legomania. LEGO dresses, LEGO fine art, LEGO sex tapes, LEGO cars [I could do this forever, but I'll spare you the anguish]. So, is it really any surprise to see accessory designers having a little fun with it?

Chanel (2007), LEGO Wonder Woman, and Jum Nakao (Spring 2008)

Legomania went slightly off the deep end in 2000 when The LEGO Group started promoting 'LEGO Serious Play,' a form of business consultancy in which team members build metaphors of their organizational identities and experiences using LEGO bricks 'to foster creative thinking.' (I wish I was kidding, but it's true. *sigh*)

Eileen Fisher LEGO Dress by Nathan Sawaya

And, in all of this LEGO hustle and bustle, the only thing that pisses me off is this: Where was the LEGO Pink Brick Box and Horse Stable when I was growing up?

Bauhaus Lego Earrings by Kasi Made

Lego Base Earrings by Swank at hannahzakari.co.uk

Lego Base Necklace by Swank at hannahzakari.co.uk

Lego Brick Earrings by Plastic Bat at hannahzakari.co.uk

Hot Pink Lego Necklace by Marty Flint at shanalogic.com

Forever Young Earrings by Jacqueline Sanchez at shanalogic.com

Forever Young Ring by Jacqueline Sanchez at shanalogic.com

Dee & Ricky Heart Brooch at deeandricky.com

Forever Young Necklace by Jacqueline Sanchez at shanalogic.com