The Rise of Communist Chic

Chen Junghong, Spring 2009

What do you get when you cross a large red star with a hammer and sickle? The international emblems of totalitarian communism. And, less than 20 years after the fall of the Soviet Union, these communist symbols are beginning to take on a nostalgic meaning -- and not just for the supporters of the Russian communist party.

According to Jeff Jacoby of The Boston Globe, the glamorization of communism is becoming widespread. "On West 4th Street in Manhattan, the popular KGB Bar is known for its literary readings and Soviet propaganda posters. In Los Angeles, the La La Ling boutique sells baby clothing emblazoned with the face of Che Guevara, Fidel Castro's notorious henchman. At the House of Mao, a popular eatery in Singapore, waiters in Chinese army uniforms serve Long March Chicken, and a giant picture of Mao Zedong dominates one wall."


And right before the 2008 Beijing Olympic Games, Ben Blanchard and John Ruwitch of Reuters reported that designers in Hong Kong had taken to Communist-infused fashion with gusto. "G.O.D. -- which stands for Goods of Desire -- is a kind of high-end, boutique version of popular Swedish home furnishings store Ikea, but with clothes, some of which use designs and slogans from the frantic, at times violent, Cultural Revolution."

And Shanghai Tang, owned by Swiss luxury goods group Richemont, was one of the first to sell a reworking of the proletarian, four-pocket Mao jacket once favored by late leader Mao Zedong. "We've tried to extract those images of the Communist era and re-translate them into a more pop art colorful approach," executive chairman Raphael le Masne de Chermont told Reuters.

M&M's 'Red Revolution' Ad, 2008

Even Russian-born designers are paying homage to communism. According to Moscow News, a wave of "Soviet-style fashion" continues to emerge: Red stars in the collections of Olga Soldatova; "USSR" inscriptions on shirts from Denis Simachev; Fashionable odes to Yury Gagarin by Nina Neretina and Donis Pupis; even a collection of leather jackets and one-piece suits from Ilya Shiyan inspired by Soviet-era heroes (steeplejacks, subway builders, and test pilots).

Sabyasachi Mukherjee, Spring 2008

But sporting these easily-identified communist symbols comes with a price. To many, they are symbols of a regime which murdered tens of millions and oppressed hundreds of millions more. Two years ago, Access Hollywood's New York correspondent, Tim Vincent, sported a hammer and sickle t-shirt as he introduced a story on television. Within hours, the media was taking shots at his poor choice of attire -- and his reputation.

Cameron Diaz in Peru, July 2007

Last year, Cameron Diaz sported an olive green messenger bag emblazoned with a red star and the words 'Serve the People' printed in Chinese on the flap. Her fashion faux pas touched a nerve among Peruvians who were still recovering from the Maoist Shining Path insurgency of the 1980s and early 1990s that left nearly 70,000 dead. Suffice it to say, her public apology fell on deaf ears. So, if you decide to jump on the communist chic bandwagon, don't say I didn't warn you.

Soviet Necklace by Kid Viskous


Communist Wrap Skirt at babygirlboutique.com


Communist Undies at hammersicklestuff.com


CCCP Carryall Bag at e-potpourri.com


Communist Scarf by Peach Pit


Communist Button Tote by Hobocamp Crafts

Commie Mints at perpetualkid.com

'Greetings Feline' Tee by Jester Funny Books

Red Star Gloves by Super Sugar Ray Ray


And on a totally unrelated (but sort of related) note...


20 comments:

hannah said...

every time i see a macy's commercial with the big red star, i think of communism :P

jennine said...

hahah... i love it... then again, i had this cccp tshirt i wore all the way thru high school... around the time of the fall of the ussr so would that make me pro/anti communist?

Sal said...

Fairly warned. These items are SO graphically appealing, it's hard to resist their pull ... but it seems odd to celebrate such a notorious political movement.

Imelda Matt said...

greetings from the corn fields comrade - Yes it appears we are having a love affair with Red Star.

Jill Sherman said...

lol, i can't believe that nobody has commented on the commercial at the end of the post!

amanda said...

Ok, the "Leninade" made me laugh out loud.

I might need the "Greeting Kitten" t-shirt.

Songy said...

This is pretty far out considering that I was 'brain washed' to think that all communists were 'devils with horns' when I was in my primary school. Lucky I got over it and I covet all things cool (whether it is communist or not)

Songy said...

LOL. That commercial rocks.

enc said...

I'd definitely hesitate before putting any politically-associated symbol on as a fashion statement. I have to admit that skirt is pretty saucy, though.

Erin Haight said...

in soviet russia, cameron diaz paps you!

fashion herald said...

still laughing at the commercial, lol at the beach ball!
umm, no thanks to the communist fashions, although those gloves are adorable! Funny the visual appeal is still going strong, those communists really understood the power of a strong, simple symbol.

Brendan McGinley said...

I have a soviet soccer sweatshirt I bought at Target precisely because...holy mackerel, millions lived and died by a symbol that's now for sale in one of the heartiest examples of capitalism imaginable.

When I wore it to a gathering that turned out to be full of folks Belarus, they were surprisingly keen on it.

Anonymous said...

OMG!! Communism is highlighted in all the fashion stuff.

Hope my stores is not yet influenced by it - http://www.thefind.com/

Anonymous said...

It's worth pointing out that that Wendy's TV ad doesn't really belong -- It actually first aired about 25 years ago (give or take a decade) and was spoofing the limitations of the communist economy, rather than celebrating the iconography the way the other featured products do.

Communist iconography has also popped up on record covers (there was even a band called the Communards in the 1980s). Another satirical image was the cover of the Dead Kennedys album Give Me Convenience or Give Me Death featuring a Maoist realist painting of Chinese soldiers hoisting a large red flag with a Coca-Cola logo.

This stuff comes and goes -- I actually was led to this site by a posting at the WFMU blog of some 1960s Magazine photos featuring Sharon Tate with commie paraphernalia and weaponry.

-- endwar

Jill @ Trend de la Creme said...

I added the Wendy's commercial at the end because it's funny as hell!

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Joe said...

Having lived in the DDR, I find the only people enamored with it, and even the ideas for that matter, are either:
a) those who never had any direct contact with "real, living Socialism" as they used to like to put it... or...
b) are from former Communist "Marxist-Leninist" Republics, but are too young to have any experience with it beyond their parent's silence at the horror of thinking about those times.

What's more, people get the details and time wrong most of the time. Even in Berlin's "DDR Museum" some of the displays were an amalgam of stuff that was chronologically mismatched. The irony is that as apathetic as Berliners are, you would think that they find ONE former DDR citizen who could straighten THEY OWN PAST out.

Also ironic is the fact that the Museum itself is in the heart of what was the DDR's capital, and right across the street from what WAS their pride and joy: the banal, kitschy "Palace of the Republic".

May that whole coercive, individualism crushing, soul-sucking beast remain dead. Don't celebrate it, defecate on it.