All hail the scantily plaid Sir Richard's condom, "Duke of Doing the Deed," designed to appeal to discerning, responsible individuals who seek to align their purchases with the change they want to see in the world. This ultra-progressive company doesn't just believe believe safe sex is a basic human right, they encourage sex for a good cause; for each sold, one condom is donated to a developing country. Think of it as Blake Mycoskie’s Toms shoes philosophy, only for sex.
Now, meet Lucy, the groovy condom truck belonging to CEO and cofounder of Venice-based Sir Richard’s Condom Company Mathew Gerson. Lucy and Mathew ride around Venice, as well as school campuses, and pass out free, vegan condoms. This fall, Lucy will embark on a national "Where Rubber Meets the Road" tour visiting campuses, community events, concerts and local stores. To stay on top of where Lady Lucy is going next, follow her travels on Facebook. Safe travels!